What’s happening: The wellness tech brand partnered with Garmin, integrating the wearable maker’s stress, readiness, and cardiovascular metrics into R&D for product effectiveness.
Coinciding with the collab, it launched Coach by Therabody, an AI-powered agent translating data from Garmin, Apple, and other platforms like Strava into personalized recovery guidance.
Getting personal. As always-on wearables become ubiquitous, wellness-seekers need quantifiable results beyond exercise.
Crunching the numbers, recovery brands are capitalizing through wearable partnerships, with rival Hyperice entering into a similar partnership with WHOOP last year and cold plunge maker Monk syncing with 40+ devices.
Counting Z’s, Therabody developed a data-driven sleep protocol with Oura, and alphabeats is integrating SleepScore Labs’ analytics to optimize mental performance for athletes.
Looking ahead: The data revolution within the wellness industry is in full swing, and recovery is getting more prescriptive.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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