Therabody is prioritizing women’s health.
Need to know: The recovery tech brand announced “Therabody, for Her,” a women’s initiative focused on the “Four Ms” — mental well-being, menstruation, motherhood, and menopause.
Science play. The company is funding studies at major universities, building on previous research that showed its PowerDot device reduced menstrual pain by 25%.
Dr. Rachelle Reed, Therabody senior manager of scientific research, says new grants target women’s activity levels, pain management, and recovery across demographics.
“Science is the key driver of our women’s wellness education and will be used to identify and validate new product innovation opportunities.”
Market gap. With women historically underrepresented in medical studies—making up less than 40% of participants—Therabody is expanding R&D to address overlooked sex-specific issues.
The initiative includes video content, wellness events with thought leaders, and educational resources through Therabody’s app and website.
Punchline: Merging scientific research with consumer tech and education, Therabody aims to unlock new opportunities and outcomes in the growing women’s wellness market.
