Eyeing expansion, massage gun maker Therabody is opening hybrid recovery and retail stores.
R&R. Dubbed Reset, the latest location is opening in LA’s Brentwood neighborhood, joining its first location in Philly. With $13M directed toward brick-and-mortar rollout efforts, Resets in Manhattan Beach, New York, Chicago, and Houston will open this year.
In addition to stocking products in 10K retailers across 60 countries, Therabody’s experiential stores offer services for performance, immunity, stress relief, and more:
- Theragun massages, PEMF (pulsed electromagnetic field) therapy, cryotherapy, sound therapy, light therapy, and IV drips
- Full selection of Therabody and PowerDot products available for purchase
A strategic move, the concept allows consumers to test-drive products while tapping into the growing demand for recovery-centric services à la Restore Hyper Wellness, Pause, Remedy Place, and others.
The new storefront. Therabody isn’t alone in leveraging IRL activations. Experiential retail has become an essential part of the playbook for fitness and wellness brands.
- Alo Yoga is expanding its retail efforts, leaning into music, entertainment, and wellness education.
- Prioritizing community over sales, UK-based Gymshark is readying its first brick-and-mortar location.
- Connected fitness brands, from Tonal and CLMBR to MIRROR and Hydrow, are relying on retail partnerships to reach potential customers.
Punchline: As customer acquisition costs soar and competition intensifies, everyone is rethinking distribution. From pop-ups to partnerships and permanent locations, chances are your favorite health and fitness brand is coming to a store near you.