SBE
The fountain of youth is now a five-star destination.
What’s happening: Hospitality mogul Sam Nazarian announced The Estate, a chain of luxury wellness resorts and longevity clinics co-founded with entrepreneur Tony Robbins.
Adding investors, the brand seeks to open 10 hotels and 15 urban centers by 2030.
In-town immortality. The Estate’s first property, slated for late 2025, will be an LA longevity center launched in partnership with preventative diagnostics brand Fountain Life.
For $35K/year, clinic members receive blood tests, full-body MRIs, DEXA scans, and more to inform holistic treatments from longevity hub operator Clinique La Prairie (CLP).
Of note, Nazarian also envisions clinics as a form of triage for resort-bound guests.
Health hotelier. All that and more, its first resort on St. Kitts will feature 100 hotel rooms, 90 residential suites, four restaurants, a medical center, and anti-aging medspa. Sites in Northern Italy, Switzerland, the UK, Miami, and the Middle East are planned for 2026 and beyond.
Vacation of a Lifetime
From getaway to staycation, global brands are scaling longevity resort + clinic combos.
- Separate from The Estate, Switzerland’s CLP plans to open ~50 spa-clinic destinations.
- Canyon Ranch launched urban clinics and debuted a lifespan-extension retreat.
- NYC-born The WELL is scaling global members clubs and residences while powering select Auberge Resorts wellness clinics.
Redefining the retreat, SHA Wellness opened in Mexico, Lanserhof is targeting Spain, and Maybourne Hotel Group tapped Andrew Huberman and David Sinclair for Surrenne in London.
Meanwhile, Aman brings in Maria Sharapova and Novak Djokovic for programming, and Equinox and SIRO are scaling fitness-first hospitality in the Middle East.
Looking ahead: Tracking to top $1.4T by 2027, wellness tourism is exploding. While The Estate attracts high-flyers, longevity will eventually cross price points — extending from the resort to the gym and beyond.
