There’s a new activewear giant in town.
The latest: California-based athletic lifestyle brand Vuori raised $825M in a round led by General Atlantic and Stripes. The deal, structured as a secondary tender offer, values the company at $5.5B.
Founded in 2015, Vuori last raised $400M from SoftBank in 2021, doubling down on brick-and-mortar growth on its path to becoming a category leader.
The brand counts ~70 physical stores in the US and is targeting 100 by 2026. Globally, it’s charting 50 locations over the next five years and recently debuted a London flagship.
New wave. Belonging to a rising crop of upstarts, Vuori’s success speaks to its broad appeal.
Nailing the athleisure playbook, the brand is both premium and approachable — with transitional styles suitable for men, women, gym-goers, surfers, travelers, and even casual office workers.
Riding its coastal California vibe to consistent 250% YoY growth, it will need to battle with Alo, Gymshark, and a host of promising upstarts in becoming the next lulu.
Punchline: With the sector expected to see +7% CAGR through 2028, activewear brands are still finding white space. As Vuori proves, those with a clear vision can score capital.
