Brainwaves are the next big biometric.
What’s happening: Atlas emerged from stealth with $14M in funding to launch its multi-modal brain-sensing wearable next year.
On-demand acuity. Designed to track mental clarity in real time, the behind-the-ear nanosensor decodes brain signals to reveal how daily behaviors—from physical activity to phone usage—affect focus and acuity. Its app delivers instant feedback to boost mental performance.
Co-founded by Oxford and Cambridge neuroscientists, Atlas will tap wellness industry vets from Oura, Nest, and Kernel to scale up.
Head game. Breaking from the lab, DTC neurotech is turning brain health into a trainable metric.
Targeting sleep, stress, and meditation, Muse launched a new EEG headband and partnered with alphabeats on athletic flow states. Opting for HEG sensors, Mendi helps users quell anxiety.
Atlas will take on “distraction tech,” training the mind to resist cheap dopamine while empowering its users with strengthened mental resilience.
Punchline: As clinical diagnostics become invisible wearables, quantifying daily brain health is becoming the next frontier of performance and longevity.
