Y7 Studio is trying something new.
What’s happening: The nine-location boutique operator unveiled SCULPT, its first new class type in over 10 years.
Responding to member requests, Y7 is adding low-impact strength to its music-driven, candlelit infrared yoga experience — using dumbbells, bands, and ankle weights for a full-body workout.
Going beyond the mat, Y7 is also beta-testing a breathwork/cold plunge concept at its Silver Lake, LA studio.
Crossovers
Diversifying, many single-modality operators have turned to adjacent exercise for a boost.
- CorePower and Pure Barre launched sculpt-style strength classes last year.
- After extending its partnership, XPOF’s YogaSix is rolling out TRX to all studios.
- Swapping out treadmills, Orangetheory debuted a strength-only option, while Barry’s opened its second RIDE x LIFT cycling studio in February.
Heating up. True hot HIIT isn’t feasible, with exertion risks amplified by infrared. But, adding heat to low-impact sculpting workouts, operators are creating an ultra-efficient alternative.
Early days still, Boston-area cycling chain The Handle Bar recently debuted two infrared sculpt studios called Hotbox, while Australia-based J.I.M (Joy In Movement) is scaling tech-driven heated group exercise.
Takeaway: With exercisers consuming strength, cardio, and mindful movement à la carte, boutique operators must bulk up their menus. For Y7 Studio, hot sculpt could just be the beginning.
