Zwift is riding into homes after all.
What’s happening: The gamified cycling platform debuted Zwift Ride, a complete indoor training system.
The latest evolution of its hardware strategy, Ride combines a Wahoo trainer with an all-new Zwift frame.
Priced at $1,299, the smart bike aims to make virtual cycling more accessible for newcomers while reducing friction for serious riders.
Long route. Founded in 2014, Zwift has raised $620M to create a video game cycling experience. Expanding beyond software, the company has attempted to enter connected equipment for years.
- 2020: Plans for Zwift-designed hardware were unveiled.
- 2021: It teased a forthcoming smart bike and trainer.
- 2022: The company “paused” hardware efforts before releasing a trainer.
More recently, Zwift created gaming controllers and settled a patent suit with Wahoo before partnering on trainer tech, both of which feature on Ride.
Looking ahead: Affordable and turn-key, Ride will win over Zwift cyclists while serving as a logical on-ramp and upsell. But, as demand for connected equipment wanes, it may struggle to crack the broader fitness market.
