Today, I’m joined by Dave Long, co-founder & CEO of Orangetheory Fitness, a heart rate-based boutique studio franchise.
Founded in 2010, Orangetheory’s science-backed workouts aim to deliver maximum results in a short amount of time, splitting exercisers between treadmills, rowers, and strength equipment. Growing its international community, OTF has opened over 1.5K studios in 25+ countries.
In this episode, we discuss the company’s tech-driven approach to interval training, Dave talks about getting back into growth mode post pandemic, and we explore the potential for healthcare-prescribed group fitness.
In this episode, you’ll learn:
How Dave and team build product and community by taking classes themselves
Why new class concepts are part of the brand’s strategy
How Orangetheory is laying the framework for movement as medicine
The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt
Chapters:
(00:00) Introduction
(01:37) Orangetheory’s current state
(03:25) Orangetheory’s franchises
(06:40) Post-pandemic experience and growth strategy
(10:07) Building product and community by taking classes
(12:32) Marketing strategies
(17:14) Hybrid fitness sentiment
(21:06) Creating and executing new class concepts
(27:50) Personalizing members experience to reach their goals
(30:31) Future growth plans
(33:09) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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