Today, I’m joined by Luke Saunders, founder and CEO of Farmer’s Fridge.
Founded in 2013, Farmer’s Fridge is transforming the way we eat on the go through its network of vending machine style smart fridges stocked with fresh, delicious, and nutritious meals and snacks that are restocked daily.
In this episode, Luke shares his 10+ year journey of scaling the company’s network of smart fridges.
We also cover:
Building a vertically integrated food business
Using data to optimize operations
Making healthy eating more accessible
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters: (00:00) Introduction
(01:33) Origin Story of Farmer’s Fridge
(02:23) The Farmer’s Fridge Experience
(03:44) Challenges and Skepticism
(05:56) Logistics and Operations
(07:36) Scaling the Business
(09:48) Location Strategy and Success
(20:37) Product Development and Customer Feedback
(24:00) Funding and Growth Strategy
(28:53) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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