Today, I’m joined by Ross Mackay, founder and CEO of Cadence.
Cadence is a performance supplement brand creating premium hydration products for goal-oriented individuals — from elite athletes to business leaders.
In this episode, we discuss building a brand that’s bigger than the product itself.
We also cover:
- Shaping a lifestyle brand with strategic collabs
- Decision-making frameworks for high performing teams
- Creating content to document the entrepreneurial journey
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters:
(00:00) Introduction
(01:15) Ross’s background and entrepreneurial journey
(03:50) The transition from Daring Foods to Cadence
(05:10) Differentiating in a crowded supplement market
(08:35) Building authentic brand content and community
(11:10) Strategic collaboration approach and tiered partnerships
(14:15) The momentum behind Cadence’s rapid growth
(16:30) Decision-making frameworks for a high-performing team
(20:50) Creating lifestyle products vs just supplements
(23:50) Cadence’s product system: Core, Race, and Recover
(27:25) Product roadmap and upcoming innovations
(32:35) The cultural rise of running and endurance sports
(35:15) Personal athletic goals vs. product development
(37:50) Balancing entrepreneurship with new fatherhood
(41:00) Conclusion
