Today I’m joined by Jason Baptiste, CEO of STUDIO.
STUDIO is a smart hub for your home gym.
In this episode, we discuss STUDIO’s transition from a fitness app to connected hardware. How digital fitness companies can build community online. Business model innovation in the fitness industry. And whether or not gyms will go the way of movie theaters and arcades.
About Jason Baptiste
Jason is the CEO and co-founder of STUDIO, the smart hub for your home gym. STUDIO is the one immersive screen that connects to all your home gym equipment to take fitness classes from instructors you love with a community that uplifts you. STUDIO is financially backed by investors including Huami (NYSE:HMI), the world’s largest wearable maker, and LifeFitness, the world’s largest manufacturer of commercial fitness equipment. Prior to STUDIO, Jason was the CEO and founder of Onswipe, the world’s largest mobile publishing platform, before it was acquired in 2014. Jason is also the author of “The Ultralight Startup”, a book on entrepreneurship professionally published by Penguin Random House. Jason has also been recognized by Forbes and Inc. as a 30 under 30 CEO.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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