December 22, 2020

#62: Jason LaRose, CEO of Equinox Media

Today I’m joined by Jason LaRose, CEO of Equinox Media.

In this episode, we discuss the SoulCycle at-home bike and Variis by Equinox — the digital platform powering the content and connected fitness experience.

We talk about the role of the instructor, music, community, and programming in producing fitness content.

Then we look ahead to the return of exercising in person, and how Equinox will approach an omnichannel fitness environment.

Let’s get into it

About Jason LaRose

Jason LaRose is the CEO of Equinox Media, a transformative on-demand platform offering access to the best brands in fitness. In his role, LaRose is responsible for leading strategy, growth and expansion for the company.

LaRose joined Equinox Media following more than 20 years of experience in brand, e-commerce, omnichannel retailing, and building communities in the digital and athletic spaces. Prior to Equinox Media, LaRose was President of North America for Under Armour where he spearheaded the company’s entrée into wearables and fitness tracking apps, expanded the Under Armour Connected Fitness platform, and established the global e-commerce business. In the earlier days of e-commerce and social media, LaRose served as an Associate Principal in the Consumer and Digital Practices at McKinsey & Company where he helped companies expand their brands into the digital space. LaRose also previously served as a board member at Shop.org and held numerous executive strategy and operating positions at Sears Holding Corporation and Express, LLC.

LaRose holds a B.S. from the University of Michigan and an MBA from Duke University.