July 20, 2021

#92: Eric Roza, CEO of CrossFit

Today I’m joined by Eric Roza, the owner and CEO of CrossFit. 

In this episode, Eric shares his vision for the company’s future. We cover the role of technology, growing the CrossFit Games, and new initiatives across eCommerce, direct-to-consumer fitness content, and healthcare. We also discuss the obstacles he’s facing as he tries to turn around the embattled brand. Plus, Eric talks about how a cold email and handshake deal led to him taking over the company. 

More from Fitt Insider

Fitt Insider is a newsletter and podcast on the business of fitness and wellness.

Join industry-leading operators and investors by subscribing here.

Fitt Insider Weekly Letter

Every Tuesday, we’ll send you an email filled with curated insights on the industry’s most important news.