July 20, 2021

#92: Eric Roza, CEO of CrossFit

Today Iโ€™m joined by Eric Roza, the owner and CEO of CrossFit.ย 

In this episode, Eric shares his vision for the companyโ€™s future. We cover the role of technology, growing the CrossFit Games, and new initiatives across eCommerce, direct-to-consumer fitness content, and healthcare. We also discuss the obstacles heโ€™s facing as he tries to turn around the embattled brand. Plus, Eric talks about how a cold email and handshake deal led to him taking over the company.ย 

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