Resistance training is a requirement.
What’s happening: Weight Watchers is partnering with Pvolve to offer members streaming workouts, adding strength training as a complement to medically driven care.
Fortified. Shifting from weight loss support to pharma-led women’s health, Weight Watchers aims to address drug-related muscle loss — integrating Pvolve programs and equipment with its GLP-1 Success Program and menopause care to improve outcomes and support longevity.
Citing an “evolving definition of weight care,” Weight Watchers chief experience officer Julie Rice sees strength as a necessary pillar of frontline treatment.
Bigger picture. America’s top workout, women are leading strength training’s rise, seeking aesthetic boosts alongside metabolic, hormonal, and longevity benefits.
As gyms bulk up their offerings, many female exercisers don’t know where to start — and 33% of lifters feel uncomfortable in the weights area. Leaning in, operators like Pvolve, Equinox, and Peloton x Respin are designing structured, supportive, and science-backed programs for women across life stages.
Punchline: With the rise of GLP-1s and focus on longevity, Weight Watchers is tapping Pvolve for foundational care, creating a stronger experience for members.
