Equinox is exploring how the other half lifts.
What’s happening: The luxury gym chain launched EQX ARC, a new personalized performance program built for women.
Story arc. Featuring hormone diagnostics, group lifting classes, 1:1 training, and wearable integrations, the initiative supports female members across life stages — from preconception to pregnancy, postpartum, and peri-/menopause.
All-inclusive. Adding advisors and coaching credentials to advance female life stage training, Equinox is stacking specialized fitness memberships, including GLP-1 support and a Function Health-led longevity tier — executing the gym-as-clinic playbook through a performance lens.
New theme. As more women adopt strength training, fitness companies are customizing workouts, with Centr introducing a progressive “foundations” program, Pvolve gaining clinical backing for pre-/post-menopause, and Tonal adding mindful resistance training for midlife.
Punchline: Finally addressing the training gap, brands like Equinox are leveraging stage-based training, holistic protocols, and community to help women thrive.
