Today, I’m joined by Jess Haghani, founder & CEO of Lucille.
Lucille is reimagining senior nutrition with high-quality ingredients, thoughtful design, and branding that celebrates aging with dignity.
In this episode, we discuss creating next-gen senior nutrition products.
We also cover:
- Challenging age-related stereotypes
- Marketing to older adults and their caregivers
- Why senior nutrition products have lacked innovation
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Chapters:
(00:00) Introduction
(01:25) Company background
(02:25) Personal story
(05:00) Market gap insight
(06:40) Why no innovation
(09:25) Ageism and discrimination
(11:50) Formulation approach
(14:20) Nutrition science
(17:40) Packaging accessibility
(20:20) Consumer awareness
(23:40) Branding strategy
(25:40) Social media engagement
(26:50) Grandmother inspiration
(27:45) Go-to-market channels
(30:00) Near-term focus
(31:38) Where to find
(32:17) Conclusion
