Fresh capital and partnerships are helping health and wellness brands expand.
Oura files to go public
After filing confidentially in May, the company’s public IPO filing shows revenue up 74% YoY, 5M+ members globally, and $1.4B in revenue over the past 12 months.
During that period, Oura sold 3.6M rings, while membership revenue grew 121% to $241M with an 89% gross margin.
The company estimates its serviceable market at more than $90B, while just 2% of global wearable shipments are Oura. And 33% of new members are first-time wearable buyers, suggesting the company still has significant room to expand beyond its existing base.
The bigger bet is health intelligence. Oura is building proprietary AI models around 42B+ hours of biometric data, starting with women’s health and expanding into pregnancy and menopause, while pushing deeper into healthcare through clinical partnerships.
Oura is going public as a scaled wearable company, but its expected $16B valuation goes far beyond the ring.
GOODLES takes on Big Mac and Cheese
Barilla is acquiring better-for-you mac and cheese brand GOODLES.
Founded in 2020, GOODLES built its brand around more protein, fiber, and added nutrients in a familiar boxed format.
After raising $13M in 2024, the company reached profitability, doubled sales YoY, and now holds 8% of the boxed mac and cheese market.
As part of the move, GOODLES will remain independent under Barilla while using the pasta giant’s resources to support innovation and distribution.
For legacy CPG, the deal is another sign that better-for-you challengers can become acquisition targets once they prove consumers will trade up for better nutrition without giving up taste.
Equinox seeks growth capital
According to the Financial Times, the premium gym chain is in talks to refinance $1.8B in debt and bring hundreds of millions of dollars of new cash onto its balance sheet.
Owners Silver Lake and Related are negotiating a deal that would reduce the luxury gym chain’s expensive debt and help fund new clubs and renovations.
The backstory: Equinox has been carrying loans with interest rates as high as 16%, while monthly memberships run $350 or more in major markets.
Silver Lake has owned Equinox for nearly seven years, and the new financing signals a continued bet on the high-end fitness model.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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