Therabody
Massage gun maker Therabody acquired So Sound, an acoustic therapy startup, expanding its wellness ecosystem.
Tune in. Creator of an acoustic resonance massage chair, So Sound touts a range of benefits including relaxation, better sleep, and increased circulation.
Rebranding to TheraSound, its technology will be integrated into Therabody products. First up, a zero-gravity recovery chair called Therabody Lounger.
Of note, this technology is also adaptable to mattresses, should Therabody want to challenge Eight Sleep.
Thera-wellness. Originally sharing a name with its signature product, Theragun, the company rebranded in May 2020, expanding beyond recovery while adding TheraOne CBD products.
From massage guns to compression boots, at-home or in-person, Therabody is pushing further into wellness.
- After adding new funding in February 2021, it acquired EStim company PowerDot for $34M.
- Earlier this year, it entered beauty with TheraFace, a facial massager with light therapy.
- Therabody is opening more Reset locations, reaching six hybrid recovery studio/retail stores in 2022.
- The company will offer TheraSound to hotels, spas, and gyms, as well as an integration with Sunlighten infrared saunas.
Punchline: Performance, recovery, beauty, spa, sleep, you name it… wellness is in the eye of the consumer. Seeing green, Therabody joins recovery tech company Hyperice in casting a wider well-being net.
