Therabody Acquires So Sound, Pushing Further into Wellness

Therabody

Massage gun maker Therabody acquired So Sound, an acoustic therapy startup, expanding its wellness ecosystem.

Tune in. Creator of an acoustic resonance massage chair, So Sound touts a range of benefits including relaxation, better sleep, and increased circulation.

Rebranding to TheraSound, its technology will be integrated into Therabody products. First up, a zero-gravity recovery chair called Therabody Lounger.

Of note, this technology is also adaptable to mattresses, should Therabody want to challenge Eight Sleep.

Thera-wellness. Originally sharing a name with its signature product, Theragun, the company rebranded in May 2020, expanding beyond recovery while adding TheraOne CBD products.

From massage guns to compression boots, at-home or in-person, Therabody is pushing further into wellness.

  • After adding new funding in February 2021, it acquired EStim company PowerDot for $34M.
  • Earlier this year, it entered beauty with TheraFace, a facial massager with light therapy.
  • Therabody is opening more Reset locations, reaching six hybrid recovery studio/retail stores in 2022.
  • The company will offer TheraSound to hotels, spas, and gyms, as well as an integration with Sunlighten infrared saunas.

Punchline: Performance, recovery, beauty, spa, sleep, you name it… wellness is in the eye of the consumer. Seeing green, Therabody joins recovery tech company Hyperice in casting a wider well-being net.