Redistricting. Attracting young, affluent tribes, high-rises are building out fitness centers, malls are making room for medspas, and developers are designing wellness districts.
Street view. Alongside schools and safety, some people are consulting Strava heatmaps when deciding where to live. Using popular running/cycling segments as a proxy for an active lifestyle, the data can also offer insight into property values.
Takeaway: Moving from amenity to expectation, fitness infrastructure is a social and economic asset.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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