Amazfit wants to be hybrid athletes’ go-to.
What’s happening: The wearable maker unveiled Helio Strap Pro, a waist-worn motion sensor, forming a multi-device system for HYROX participants and hybrid athletes.
Clock in. HYROX’s official wearable partner, Amazfit recently launched Balance 3 and Balance Ultra watches to power its AI-enabled hybrid training system for strength, endurance, recovery, and daily life — along with dedicated Race and Simulation modes.
Tripling down, the addition of its screen-free, motion-tracking Helio device—worn on the upper arm and waist—sync to decode movement quality and muscular load as fatigue sets in.
Sporting it. As exercisers seek to become all-rounders, operators are tailoring their offerings to help manage strength, cardio, and recovery — with guidance on how to level up.
While Amazfit and Google’s Fitbit join WHOOP in low-profile, high-performance wearables, Future just expanded its training purview for complete health optimization. Device agnostic, HYBRD aggregates data for personalized coaching.
Takeaway: HYROX and hybrid fitness have scaled faster than their infrastructure. With title sponsorship and highly contextualized metrics, Amazfit wants to be the category-defining brand.
