What’s happening.

Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

October 24, 2021
Equinox Eyes IPO in SPAC Merger
The luxury health club owner explores a SPAC merger.
October 20, 2021
Withings Lands FDA Approval for New Smartwatch
The French wearable maker readies US expansion.
October 19, 2021
Smart Ring Maker Oura Hires Ex-Peloton Global Product Marketer
Karina Kogan is Oura’s first chief marketing officer
October 19, 2021
Moxie CEO Jason Goldberg
Jason Goldberg on the world’s first “hybrid” fitness platform and exploring fitness’s omnichannel future.
October 18, 2021
TERRA CEO Kyriakos Eleftheriou
Discussing Plaid for fitness and health with TERRA CEO Kyriakos Eleftheriou.
October 18, 2021
E-bikes, Healthy Cities, and the End of Cars
As sales surge, can e-bikes replace cars and improve well-being?
October 16, 2021
Vuori Lands $400M, Eyes Global Expansion
The activewear retailer is valued at more than $4B in a new funding round.
October 14, 2021
LeBron James Invests in Connected Fitness Company Tonal
James will also contribute to product development, social content, and workout programming.
October 13, 2021
Mindbody Acquires ClassPass, Secures $500M Investment
Wellness booking platform Mindbody is acquiring subscription-based fitness marketplace ClassPass.
October 12, 2021
Around the World: Fitness Brands Go Global as Competition Heats Up
The global competition for the trillion-dollar fitness consumer is heating up. 
October 12, 2021
Retail, Remastered: The New Storefront
Fitness and activewear brands are all-in on experiential shopping.
October 12, 2021
Daily Harvest Chief Supply Chain Officer Ricky Silver
Chief supply chain officer Ricky Silver discusses the brand’s approach to prioritizing sustainability. 
October 12, 2021
FitOn Raises $18M to Fuel Growth in Digital Fitness
The digital fitness & wellness app has amassed 10M users to date.
October 10, 2021
Fitt Insider Debrief: iFIT Presses Pause, CrossFit Enters Healthcare, Les Mills Goes Omnichannel
The top stories impacting the business of fitness and wellness from the past week.
October 8, 2021
Volt Athletics Co-founder & CEO Dan Giuliani
Volt Athletics co-founder & CEO Dan Giuliani on AI-powered fitness.
October 8, 2021
Assistive Tech: Increasing Access and Destigmatizing Disabilities
Overlooked for years, assistive tech hopes to turn the corner.
October 5, 2021
Peloton of Pilates: High-tech Reformers Have Arrived
Pilates wants in on the connected fitness boom.
October 4, 2021
Putting the “Sport” in esports: Virtual Athletics and Multiplayer Fitness
Virtual athletic competitions are on the rise.
October 3, 2021
Amazon Enters Fitness, Doubles Down on Wearables
Amazon continued its healthcare push this week.
September 28, 2021
Health Club Operator Life Time Files to go Public
The Minnesota-based fitness chain is returning to the stock market.
September 28, 2021
Playpulse Secures $2M for Its Gamified Fitness Bike
Into the fitness metaverse.
September 28, 2021
Rewire Fitness Co-founder and CEO Sun Sachs
Building cognitive resilience for athletic endeavors by holistically tracking mental recovery and physical readiness.
September 27, 2021
The Rise of DTC Men’s Health
The fertility market, which has traditionally focused on women, is turning its attention to the other half of the population.
September 27, 2021
The Zzz Economy: Sleep Tech Startups are Scaling Up
Sleep companies are catering to a growing group of consumers in search of quality rest.
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