What’s happening. 
Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

The Rise of Functional Soda

Competition is heating up in the beverage industry, mirroring disruption elsewhere in food, from snacks to candy.

Connected Strength Startup Arena Raises $5.2M in Seed Funding

A fresh approach in the smart gym space, Arena has developed a portable device for dynamic resistance training.

Cashing In: Psychedelic Drug Makers Go Public

Investors are bullish on psychedelics revolutionizing the mental health industry.

The Boxing Boom: FightCamp Raises $90M in New Funding Round

The connected fitness company raised new capital as part of a star-studded funding round.

Pitbull Teams with Echelon as the Exertainment Wars Heat Up

The Grammy-winning musician helps the connected fitness company compete in the exertainment wars.

Beyond Athleisure: The Rise of Technical Apparel

Industry giants are getting in on technical sportswear and crafting beautiful apparel that’s built to last.

IPO Watch: The Gyms & Connected Fitness Companies Going Public

Hoping to capitalize on the home workout craze, connected fitness brands are gearing up for a stock market debut.

How Strava Hires: Tips from Chief People Officer Michele Bousquet

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

How Gympass Hires: A Conversation with VP of Human Resources Nikki Salenetri

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

Gympass Reaches $2B Valuation in $220M Funding Round

The company has amassed 50K global partners across fitness, therapy, mindfulness, sleep, and nutrition.

How Future Hires: Tips from VP of Performance Josh Bonhotal

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

How Oura Hires: Advice from Head of People Leanne Loveday-Smith

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

How Noom Hires: A Conversation with VP of Talent Mark Horton

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

How Gainful Hires: Advice from CEO Dean Kelly

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

How Barry’s Hires: Advice from Vice President of People & Culture Evie Fernandez

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

How Tonal Hires: Tips from Talent Acquisition Manager Steve Moser

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

How Silofit Hires: Tips from People Operations and Culture Manager Maureen Black

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

How Wellory Hires: A Conversation with CEO Emily Hochman

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

CycleBar, Club Pilates Owner Xponential Fitness Files for IPO

Xponential Fitness, a holding company of boutique fitness brands, is going public.

Peloton Readies its Heart Rate-Tracking Wearable

Peloton is developing its own wearable to track workout intensity.

Mark Wahlberg-backed Fitness Studio F45 Training Files for IPO

Fitness franchise company F45 Training has filed to go public.

This Helmet is a $50K Fitbit For Your Brain

Neural tech company Kernel aims to make non-invasive brain recording technology widely accessible.

B2B Fitness: Peloton Enters Corporate Wellness

The connected fitness company is partnering with employers to provide exclusive offers on its digital content and popular equipment.

Facebook’s Zuckerberg: The Future of Fitness is in VR

The Facebook exec believes virtual reality is the future of fitness.

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