What’s happening. 
Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

The Future of Food: Indoor Farming Startups Raise Billions in Funding

Pending further innovation, we may well be on the edge of an agricultural revolution.

Do Health Apps and Wearables Actually Work?

A double-edged sword, health apps and wearables have transformative potential but not all can be trusted.

Breathwrk Co-founder and CEO Max Gomez

Breathwrk is on a mission to change the health of the world through breathing.

Obe fitness Investment

Obé Raises $15M from Athleta, WW, Samsung Next & CAVU

The digital workout platform combines entertainment and fitness to create an engaging at-home experience.

The Next Real Estate Frontier: Wellness

The pandemic increased the market for healthier living, accelerating access to wellness real estate options.

Athletic Footwear: Smaller Brands Pull Ahead of The Pack

Smaller running brands are steadily carving away a niche of runners who value performance, inclusivity, and authenticity.

CityRow Raises $12M for Connected Equipment & Studios

As funding flows to home fitness startups, the connected rowing wars are heating up.

The Billion-Dollar Business of Pet Wellness is Booming

With millions of additional pet owners brought on by the pandemic, the pet wellness industry shows no signs of slowing.

Peloton Plans to Launch Video Game Content

The smart bike maker will debut a video-game-inspired workout called Lanebreak.

JOON Raises $2.3M to Reimagine Employee Wellness Benefits

JOON aims to transform the space by offering flexible, individualized well-being benefits.

Sugar-Free Sweets: The Quest For Healthy Candy

Better-for-you candy companies want to satisfy your sweet tooth without the post-snack regret.

IPO Watch: The Health and Fitness Companies Going Public This Year

Hoping the market stays hot, health- and fitness-focused brands are lining up to cash in.

iFIT Health and Fitness Acquires Sweat for $300M

The fitness equipment maker acquired women's health and fitness platform founded by popular fitness influencer Kayla Itsines.

Peloton Competitor Echelon Fitness Weighs IPO

The company is fielding interest from investors that could fetch at least $100M in new funding.

Wrist Wars: Big Tech, Wearables, and Healthcare

Big tech is racing to cash in on an industry ripe for disruption following COVID-19.

The Rise of Functional Soda

Competition is heating up in the beverage industry, mirroring disruption elsewhere in food, from snacks to candy.

Connected Strength Startup Arena Raises $5.2M in Seed Funding

A fresh approach in the smart gym space, Arena has developed a portable device for dynamic resistance training.

Cashing In: Psychedelic Drug Makers Go Public

Investors are bullish on psychedelics revolutionizing the mental health industry.

The Boxing Boom: FightCamp Raises $90M in New Funding Round

The connected fitness company raised new capital as part of a star-studded funding round.

Pitbull Teams with Echelon as the Exertainment Wars Heat Up

The Grammy-winning musician helps the connected fitness company compete in the exertainment wars.

Beyond Athleisure: The Rise of Technical Apparel

Industry giants are getting in on technical sportswear and crafting beautiful apparel that’s built to last.

IPO Watch: The Gyms & Connected Fitness Companies Going Public

Hoping to capitalize on the home workout craze, connected fitness brands are gearing up for a stock market debut.

How Strava Hires: Tips from Chief People Officer Michele Bousquet

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

How Gympass Hires: A Conversation with VP of Human Resources Nikki Salenetri

Advice for candidates hoping to stand out, level up, and land their dream health and fitness job.

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