BeaverFit, Club Northwest Plan All-Weather Outdoor Gym
It’s said to be the largest US facility of its kind.
BeaverFit
The future of outdoor gyms looks less like Muscle Beach and more like… Grants Pass, Oregon.
What’s happening:BeaverFit, a manufacturer specializing in rugged outdoor equipment, broke ground on a custom buildout for Oregon gym Club Northwest. When completed at the end of the year, it’ll be among the nation’s largest open-air, covered training spaces.
Its sprawling features make it BeaverFit’s most ambitious commercial project to date:
70’x36’ all-weather shelter (with skylights for natural light)
30’ custom modular rig, with squat racks, 12’ bouldering wall, gear locker, and more
1K square feet of turf surface
Why it matters: Club Northwest contracted BeaverFit after its makeshift outside space remained highly popular with members long after COVID lockdowns.
Not an outlier, the pandemic stoked a sustained, nationwide outdoor fitness demand that far outstrips supply. Before finding BeaverFit, Club Northwest director of people & programming Jesse Sallas expressed how the market was lagging:
“After looking at other companies and their outdoor solutions, we soon realized the industry was behind in being able to provide what we really wanted.”
Behind the trend: Outdoor gyms meet the needs of consumers in more ways than one, combining the mental health benefits of outdoor activity with a sustained interest in strength and performance training.
Looking ahead: It’s early days still, but as consumers seek out unique, holistic experiences, gyms will need to think outside the big-box.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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