For context: When the pandemic hit, most gyms were forced into outdoor setups. Now, even as restrictions are dropped, demand for open-air classes has remained.
The latest: Container gym company BeaverFit partnered with global equipment manufacturer Eleiko.
Targeting outdoor training, Eleiko will distribute BeaverFit products across the US, EU, UK, and Nordic countries.
Elsewhere, outdoor fitness is scaling up:
After successful pandemic outdoor installations, boutique studios Barry’s and SoulCycle created permanent outdoor class formats.
Outdoor bootcamp operator Camp Gladiator plans to expand to three more cities in 2022.
TRX founder Randy Hetrick launched OutFit, a mobile unit of outposts and vans that delivers TRX training to local parks and neighborhoods.
GYMGUYZ, a mobile personal training franchise, serves 150 locations and just entered corporate wellness.
Sweat and socialize. On a recent episode of the Fitt Insider Podcast, GORUCK CEO Jason McCarthy downplayed the buzzy fitness metaverse, championing outdoor, in-person exercise:
“You’re staring at your phone too much and you need to go [outside]. If someone invites you to go work out in a field, go work out in the damn field.”
Looking ahead: For many states, this is a seasonal opportunity. But as Americans continue to seek the outdoors while exercisers sorely miss in-person community, this segment is one to watch.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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