Chobani is going from strength to strength.
What’s happening: Greek yogurt giant Chobani is acquiring plant-based meal brand Daily Harvest as it moves beyond the dairy aisle. Terms of the deal were not disclosed.
Ready to go. Founded in 2015, Daily Harvest pioneered direct-to-consumer frozen meals made from organic fruits and vegetables. At its peak, the brand hit a $1.1B valuation and expanded into grocery with smoothies, harvest bowls, and flatbreads.
Despite a product recall in 2022, the company rebuilt momentum, launching in Kroger and Target while reimaging frozen food.
Strategic fit. After winning 20%+ of the Greek yogurt market in ’21, Chobani grew beyond it, launching oat milk and creamers and making big-ticket acquisitions, including a $900M deal for La Colombe coffee.
With Daily Harvest, Chobani gains a foothold in the multi-billion-dollar frozen aisle, tapping plant-based and ready-to-eat trends.
As Chobani put it: “Our goal is for Daily Harvest to reach every home in America.”
Wellness wave. Chobani is the latest CPG giant to snap up functional, clean-label food brands:
- PepsiCo acquired prebiotic soda maker poppi for $1.95B and grain-free snack brand Siete for $1.2B.
- Hershey bought better-for-you popcorn maker LesserEvil for $750M.
- Mars bought KIND in 2020 and Kevin’s Natural Foods in 2023.
Punchline: From protein to probiotics to produce, Big Food is shifting strategy—and spending billions—to meet demand for wellness-focused eating. From gut health to grocery carts, Chobani is building a better-for-you empire — and Daily Harvest is now part of the recipe.
