Concept2 Unveils StrengthErg

Concept2

Concept2 is flexing.

Bulk up. The equipment maker unveiled StrengthErg, a machine using air resistance for strength training exercises, with units set to ship Q1’25.

Delivering up to 1,500lbs of force in a rower-like frame, users train seated leg presses, chest presses, and rows while tracking progress through a synced app.

R&D. Considered the gold standard in cardio-endurance, Concept2 spent two years developing StrengthErg, with the founders citing personal interest in strength training for longevity.

Big lift. As exercisers prioritize strength workouts, equipment brands are innovating.

  • Hydrow bought smart strength brand Speede, while OxeFit landed $17.5M.
  • Tonal upgraded workout metrics as at-home strength rival amp emerged.
  • Technogym debuted connected dumbbells, beating Kabata’s AI pair to market.

Elsewhere… EGYM added $200M, FitLab acquired Assault Fitness, and Rogue launched a rowing erg.

Punchline: While classic machinery is timeless and effective, strength training needed a modern upgrade — and Concept2 was thinking outside the box.

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