OxeFit Raises $17.5M to Enhance Smart Strength System
AI for insights and gamification.
OxeFit
Smart strength still has a lot to learn.
Big lift. OxeFit, makers of high-tech strength equipment, secured $17.5M, including backing from [solidcore] founder Anne Mahlum and entrepreneur Dave Asprey.
Raising over $70M to date, it will now pursue AI workout upgrades.
Upgrading. OxeFit’s at-home XS1 system enables 280+ strength and Pilates exercises, while the heavier-duty XP1 targets weight rooms and sports rehab clinics — accounting for 65% and 35% of revenue, respectively.
With sales reportedly doubling, CEO Rab Shanableh plans to elevate the experience with AI, including a coach and gamified competition modes.
Holding Strong
With strength training staying hot indefinitely, the category is recalibrating to reach more users.
Buying OxeFit rival Speede in May, Hydrow plans to unveil a strength product next year.
Echelon launched a connected strength system last fall with a focus on B2B sales.
EGYM extended its ecosystem of products and software while raising $200M for growth.
Elsewhere, Peloton pivoted from at-home device Guide to Strength+, an app for in-gym use, while Tonal is pursuing AI and commercial partnerships with a new CEO.
Punchline: Smart strength hasn’t broken through, but the hardware isn’t at fault. As demand for instruction surges, operators reimagining weight training’s UX will remain strong.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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