Recovery, hormone health, and preventative care are expanding what counts as fitness and wellness.
Function goes beyond diagnostics
The preventative health platform acquired SuppCo, connecting biomarker data to supplement efficacy.
- Analyzing 35K+ products and 500K+ routines, SuppCo’s TrustScore ratings and TESTED certification guide consumers toward safer products and brands toward cleaner formulas.
- Valued at $2.5B, Function combines bloodwork, at-home labs, and preventative scans to turn diagnostics into personalized action.
- With SuppCo, it extends the system into supplements to identify nutritional gaps, recommend trusted products, and track progress over time.
As preventive health platforms evolve beyond testing alone, Function is betting consumers want continuous guidance connecting biomarkers, daily inputs, and long-term health outcomes.
Strava adds physical therapy tracking
The platform now allows users to log physical therapy as a dedicated activity type alongside runs, rides, strength training, and yoga.
A broader shift in fitness culture, recovery and mobility are becoming must-haves within the performance training stack.
Serving 195M users globally, Strava is meeting the moment by expanding into a fuller operating system around movement, recovery, and long-term health.
PCOS gets renamed
Polycystic Ovary Syndrome will now be called Polyendocrine Metabolic Ovarian Syndrome — or PMOS — following a global effort involving more than 50 medical and patient organizations.
- Affecting 170M+ women worldwide, the condition has historically faced delayed diagnosis, inconsistent treatment, and limited public understanding.
- The change aims to better reflect the condition’s hormonal, metabolic, and mental health impacts, moving beyond the outdated focus on ovarian cysts.
No longer niche, Women’s Health 2.0 is pushing toward more comprehensive framing of gender-specific health and metabolic disorders while scaling lifelong care.
