What’s happening: The preventative health company acquired SuppCo, linking biomarker data to supplement efficacy.
What supp. A supplement tracking and verification platform, SuppCo has analyzed 35K products and 500K routines. Elevating industry standards, its TrustScore metric and TESTED certification guide consumers to safer choices and producers to cleaner formulas.
In the loop. Gathering a wealth of diagnostic data via 160-marker labs, at-home draws, and AI-enhanced MRIs and CTs, Function is building out what comes next.
Launching AI-enabled “health superintellgence,” its clinician-guided protocols form an action layer, while SuppCo’s stack analysis closes the loop — identifying nutritional gaps, suggesting trusted products, and tracking improvement over time.
With over half of consumers unsure which supplements meet their needs, SuppCo CEO Steve Martocci believes this “comprehensive view” is what’s been missing.
Looking ahead: Labs-personalized supplements aren’t new. But SuppCo isn’t a marketplace; it’s a database. A boon for its superintelligence, Function is layering in credibility while seeking authority in what works and what doesn’t.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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