From hormone tracking to sunlight therapy and luxury fitness, health is becoming a bigger part of how people understand themselves.
Balenciaga takes over Barry’s
To launch its new Techwear collection, Balenciaga is partnering with Barry’s for studio takeovers.
- The activations include branded classes, custom playlists, specialty smoothies, and immersive studio experiences.
- As wellness becomes the new luxury, brands like Balenciaga are sponsoring workouts over parties to reignite relevance.
What this means: fashion, hospitality, and fitness continue to overlap as health becomes a larger part of culture — and a bigger signal of identity.
Clair wants to make hormones wearable
The women’s health startup raised $11.6M ahead of launching its continuous hormone monitor this November.
- The device uses 10 biosensors and 130+ proprietary biomarkers to track hormones including estrogen, progesterone, LH, and FSH.
- With 25K+ people on its waitlist, it’s helping women better understand how hormones affect sleep, recovery, energy, and performance.
Creating a new category of wearables, Clair is betting hormones become a foundational health signal — especially for women navigating fertility, perimenopause, and menopause.
Solius brings UVB therapy home
The company launched Solius Pro, an FDA-cleared device that delivers personalized UVB light therapy without a prescription.
Using a skin analysis system, the device determines an individualized dose designed to capture the benefits of sunlight while limiting UV exposure.
From light and temperature to air quality and sleep conditions, more startups are turning everyday inputs into products.
