Fitness technology is moving beyond the workout, with companies rethinking equipment, wearables, and partnerships.
Peloton rebuilds its treadmill business
The company unveiled three new treadmills in its most recent product push.
- Expanding Peloton IQ with Run Analysis, the company is equipping higher-end models with live video to deliver personalized feedback on pace, form, and heart rate.
- Ramping up its running offerings, Peloton is also adding a Whoop integration, expanding race-training programs, and building its commercial fitness business.
Facing revenue challenges as subscriptions decline, Peloton’s latest drop aims to reach new audiences beyond its existing connected-fitness base.
Apple explores a screenless fitness tracker
According to Bloomberg, Apple is exploring a thin fabric band with a sensor-equipped sensor to compete with brands like Whoop.
- The project remains in an early investigative stage. The device reportedly wouldn’t arrive before 2028, if the company decides to move forward.
- Apple already offers fitness tracking through the Apple Watch, but the potential new device would take a different approach, resembling the lightweight bands designed for continuous wear.
The report comes as Apple adds more health and fitness features to its existing products, including continuous heart-rate tracking and a readiness score in its Health app.
For the wearable market, the development signals Apple may be considering a dedicated form factor for people who want health data without a watch screen.
Bird&Be raises $13M to expand fertility support
The Toronto-based brand offers supplements and at-home tests for women and men across the fertility journey.
Since launching in 2021, Bird&Be has grown into an eight-figure brand, notching nearly 100% YoY growth for its lineup of prenatals, at-home testing kits, and male fertility supplements.
Fresh funding will fuel Bird&Be’s product development, clinical distribution, and expansion into nearly 1K Ulta Beauty doors, positioning itself as a trusted resource for consumers trying to conceive.
