Peloton is leaving home.
What’s happening: The connected fitness company is expanding its commercial business unit, placing equipment in gyms as at-home subscriptions decline.
OOH. Tapping subsidiary manufacturer Precor, Peloton will roll out high-durability smart bikes and treadmills, with strength and recovery products planned next. Shipping later this year, it’ll target fitness facilities in the US/CAN, UK, Australia, and the DACH region.
The new range builds on Peloton’s hospitality and commercial real estate offerings, which are growing 10% YoY as overall sales lag.
Off-beat. Despite narrowing losses, CEO Peter Stern’s turnaround is struggling, with its new Cross Training Series and AI workout builder failing to drive growth.
With subscriptions down 7% in Q1, the company is reorienting around cultural booms — including hybrid training with HYROX, menopausal strength with Respin Health, and GLP-1 support with Twin Health. Determined to reengage, it synced with ChatGPT Health and tapped former Exos CEO Sarah Robb O’Hagan to lead content.
Looking ahead: Pivoting yet again, Peloton will attempt to sell clubs and members on digital content and cardio machines over the appeal of strength training or group fitness.
