David has the scoop.
What’s happening: The high-protein food brand launched its highly anticipated ice cream line, selling out in 28 minutes.
The scoop. Focused on the macros, David is building a protein platform beyond bars, adding wild-caught frozen and tinned cod. Entering dessert, its pints pack 30g of protein and <2g of sugar.
Keeping cool. Coming under fire after acquiring fat-alternative ingredient manufacturer Epogee and navigating a lawsuit investigating its macro ratios, David has stayed the course, dismissing claims and plotting an NYC Scoop Shop for the ice cream rollout.
Better pints. A ~$4B opportunity, the protein ice cream category is attracting insurgents vying to be the next Halo Top.
- Protein Pints entered 2K+ Kroger stores with $2M in funding.
- Frozen One raised $2M, scaling production and Target distribution.
- “FroCo” brand Smearcase secured funding for retail growth, hitting 1K doors.
- Natty stocks in Erewhon and Raley’s, with more planned for the West Coast.
Staking its claim, David’s EPG enables a high-protein, low-calorie, yet rich and creamy alternative. Already shown to work, competitors like N!CK’s were forced to reformulate without the ingredient after David seized the supply chain.
Punchline: With bars, cod, and now ice cream, David is making the case for what a high-protein brand can be, paving the way for more nutrient-dense treats.
