Equinox
Equinox is approaching training from the inside out.
What’s happening: The luxury gym chain partnered with Function Health, a diagnostics-driven preventative health platform, to deliver personalized training solutions to its members.
After completing a comprehensive blood test, Equinox trainers will integrate biomarkers for heart health, hormones, and metabolism into tailored performance plans.
Why it matters: As consumers connect well-being to lifestyle, gyms are now care providers.
Thinking proactively, Equinox added Oura as a member perk and appointed a health advisory board, including functional medicine expert and Function co-founder Dr. Mark Hyman.
While wearables offer a glimpse, Equinox VP of Strategic Partnerships Julia Klim says 100-marker panels unlock “a new era in personalized, performance-driven health,” establishing baselines while quantifying the effectiveness of programming.
Gym-as-Clinic
Enabled by new tech, game-changing data is ushering in health clubs of the future.
Pursuing Rx fitness, Technogym unveiled AI-powered wellness kiosk Checkup, competing with EGYM’s healthspan-tracking platform BioAge.
Co-locating the clinic, Life Time launched longevity concept MIORA, offering blood panels, wellness therapies, and GLP-1 medication.
Punchline: Equinox is all-in on movement as medicine. As it merges personal training and health coaching, more gyms will break out the white coats.
