Fitness is scaling across Europe.
What’s happening: The region reached 75.5M gym members in 2025, moving closer to a goal of 100M by 2030, per EuropeActive and Deloitte.
Record pace. Echoing gains in the US industry and topping last year’s figures, sign-ups soared 5.8% YoY, with 9.3% of the population now belonging to a gym.
Fueled by higher membership prices and in-club spend, revenue rose 9.1% to €39.1B across ~66K facilities, with the UK, Germany, and Spain leading growth.
Sweet spot. On top, low-cost Dutch brand Basic-Fit eclipsed 6M members and €1.4B in revenue, acquiring German franchise Clever Fit to accelerate franchising.
With 2.1M members and €750M in revenue, PureGym is piloting reformer Pilates in Danish clubs, scaling women’s spaces in UK gyms, and exploring recovery zones to increase value.
Broadening its reach, RSG Group hit 1.8M members, franchising HVLP chain McFIT to fuel international growth while adding HYROX training centers to US Gold’s Gym clubs.
Making space. Across the world, demand for community, longevity, and health agency is transforming gyms. Infrared saunas, plunge pools, and upgraded social spaces helped David Lloyd reach €1.1B in revenue. Bolstered by in-house health clinics and biometric personalization, Nordic operator SATS Group notched €550M.
Looking ahead: Delivering value and volume, operators are scaling gym culture to new users and use cases. But with <10% penetration, Europe’s fitness industry is just warming up.
