David is putting protein first.
What’s happening: The high-protein food brand from RXBAR co-founder Peter Rahal secured $75M in a Series A led by Greenoaks and acquired fat-alternative maker Epogee to fuel its next phase of growth.
Sculpted. Backed by Andrew Huberman and Peter Attia, its flagship bar taps food science to deliver 28g of protein with just 150 calories and no sugar.
Riding consumers’ protein obsession, it raised $10M last August. Scaling to 3K US retail locations, it’s on track for $100M+ in first-year revenue.
Lean mass. Accelerating manufacturing and innovation, Epogee’s EPG ingredient—which cuts 92% of calories for each unit of fat replaced—will help ensure David maintains the “highest protein-to-calorie ratio” on the market.
According to Rahal, it’s all part of the company’s mission to remove unnecessary calories and sugar from the American diet and replace them with high-quality protein.
Chew on it. Winning consumers on macros and taste, skeptics have come after its ingredients, including EPG, derived from modified rapeseed oil.
Looking ahead: David checks the boxes on protein, calories, and convenience. But with consumers reading labels more closely, its science will need to stand up to scrutiny as it scales.
