The latest: Meta plans to launch Oakley-branded smart glasses for athletes, translating its debut eyewear integration with Ray-Ban into sportstech, per Bloomberg.
Sporty. Still under wraps, the project known as “Supernova 2” fits Oakley’s Sphaera frame with a center-mounted camera optimized for cyclists and athletes — a shift from Ray-Ban’s side-mounted design.
Headstart. Ray-Ban Meta glasses are already top sellers in 60% of the brand’s EMEA stores, even without AI features, signaling untapped demand for connected eyewear.
Health-minded. Meta’s exploring additional wearables, including a potential smartwatch that could sync with an EMG wristband for gesture control.
Moving from a Quest headset-centric metaverse into the real world, pairing next-gen Oakleys with a watch or movement-sensing wristband could revolutionize how athletes interact with tech during workouts.
Looking ahead: With high-end display models planned for 2025 and true AR glasses targeted for 2027, Meta’s betting on sports and fitness to drive mainstream adoption of wearable tech.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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