Rec specs are getting an upgrade.
The latest: Meta plans to launch Oakley-branded smart glasses for athletes, translating its debut eyewear integration with Ray-Ban into sportstech, per Bloomberg.
Sporty. Still under wraps, the project known as “Supernova 2” fits Oakley’s Sphaera frame with a center-mounted camera optimized for cyclists and athletes — a shift from Ray-Ban’s side-mounted design.
Headstart. Ray-Ban Meta glasses are already top sellers in 60% of the brand’s EMEA stores, even without AI features, signaling untapped demand for connected eyewear.
Health-minded. Meta’s exploring additional wearables, including a potential smartwatch that could sync with an EMG wristband for gesture control.
Moving from a Quest headset-centric metaverse into the real world, pairing next-gen Oakleys with a watch or movement-sensing wristband could revolutionize how athletes interact with tech during workouts.
Looking ahead: With high-end display models planned for 2025 and true AR glasses targeted for 2027, Meta’s betting on sports and fitness to drive mainstream adoption of wearable tech.
