October 13, 2022 - News

NBA Hall of Famer Steve Nash Launches Athletic Longevity App

Ending early retirements for everyday athletes.
BLOCK

Former NBA star Steve Nash wants to end early retirements from the sports people love.

What’s happening: BLOCK, an athletic training platform co-founded by Nash and film producer Kit Hawkins, debuted its holistic, longevity-focused membership app to the public.

With injury prevention, recovery, and performance as pillars of its programming, the app’s live and on-demand classes—some led by Nash himself—target amateur athletes and fitness enthusiasts who want to stay in the game.

BLOCK will launch with 10 sport-specific disciplines, including running, soccer, basketball, volleyball, cycling, pickleball, and more.

Why it matters: Beyond pro and elite athletes, recreational sports have a vital role to play in the inactivity epidemic facing not only America’s youth but its adults too. Unfortunately, the majority are hanging ’em up early.

  • According to a Harvard survey, 73% of adults played sports in their youth, but only 25% still play.
  • While 60M Americans participate in some form of weekly sport, over 35% drop off after age 35, with the most common reason being injury.
  • Only 20% of adults 50 and over remain engaged in recreational sports they used to play regularly.

Looking ahead: Tapping trends in mobility, low-impact strength training, and active recovery, BLOCK joins athletics-rooted TB12 and pliability in catering to today’s holistic-minded exerciser, who wishes to feel better, for longer.

Ryan Deer
Ryan Deer
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