Industry news,
delivered every Tuesday.

January 12, 2021

Issue No. 113: The Next Billion-Dollar Wearable

In the midst of a pandemic, Oura saw sales of its health-tracking smart ring skyrocket. Accelerating into 2021, we’d be surprised if the company didn’t announce a new funding round in the first part of the year.

January 5, 2021

Issue No. 112: What’s Trending in 2021

We’re taking stock of the fitness and wellness trends that will define 2021, and exploring key focus areas that will have an outsized impact on the industry this year.

December 29, 2020

Issue No. 111: Year-End Review

What a wild year it has been. In our final issue of 2020, we're closing out the year with some thoughts on the future of Fitt Insider.

December 22, 2020

Issue No. 110: The SPACs are coming

So far, the health and fitness sector has been relatively unaffected by the recent SPAC boom, but behind the scenes, industry dealmakers are plotting their next move.

December 15, 2020

Issue No. 109: The Year That Changed Fitness Forever

In less than a year’s time, the fitness industry has been transformed. Here are the headlines that leave no doubt, 2020 changed fitness forever. 

December 8, 2020

Issue No. 108: In Supplements We Trust

Despite a lack of certitude around efficacy and safety, consumer spending on dietary supplements is surging, and brands are bulking up their efforts to capitalize on this trend.

December 1, 2020

Issue No. 107: Billion-Dollar State of Mind

Exploring Calm’s path to profitability, its battle with Headspace, and the future of the meditation market.

November 24, 2020

Issue No. 106: The Ideas Investors Want to Back

After combing through our podcast transcripts, we’re sharing some of the best insights from industry-leading venture capitalists, investment bankers, and private equity investors. 

November 17, 2020

Issue No. 105: The Next Mainstream Wearable

A behind the scenes look at the market, model, and approach that’s propelling Levels, a metabolic health company, forward as they head toward a full-scale consumer launch.

November 10, 2020

Issue No. 104: Alarmingly Unfit

Long before it became a billion-dollar industry, physical fitness was thought of as being central to the nation’s vitality. In recent decades, our collective health spiraled downward. Now, we face a call to action to restore what's been lost.

November 3, 2020

Issue No. 103: What is Community Anyway?

At a time when assembling in real life is restricted and virtual connections sustain us, it’s worth exploring the meaning of community in the context of our newfound reality.

October 27, 2020

Issue No. 102: The Big Business of Recovery

Far from ice baths alone, recovery is being redefined and it wants a piece of the wellness pie. The rise of recovery will create a multi-billion-dollar category, giving way to a new class of unicorns.

October 20, 2020

Issue No. 101: On the Other Side

Despite the home exercise equipment spending surge and outpour of funding into digital fitness, gyms and studios will inevitably reopen. When they do, exercising in person will take on a new form.

October 13, 2020

Issue No. 100: Arming the Rebels

Building the infrastructure for Fitness Creators is the next opportunity up for grabs, and the company that takes a Shopify-like approach to “arming the rebels” could redefine fitness.

October 6, 2020

Issue No. 99: The Athlete VC

A growing number of pro athletes see startup investing as a path to outsized gains. For companies, having an athlete on the cap table is proving to be invaluable.

September 29, 2020

Issue No. 98: Cashing In on the High-Performance Lifestyle

Combining elements of technology, fitness, medicine, and mindfulness, the high-performance lifestyle has taken hold. With opportunities abound, there’s no shortage of ideas for capitalizing on this category.

September 22, 2020

Issue No. 97: What to make of Apple Fitness+

Far from a Peloton killer, Apple Fitness+ isn’t the end game, it’s a warning shot. Armed with deep pockets and walled gardens, Big Tech wants a piece of the fitness pie.

September 15, 2020

Issue No. 96: Walden Pond 2.0

The antithesis of the wellness culture, simplicity, stillness, and space just might be the self-care habits we can least afford to live without.

September 8, 2020

Issue No. 95: The Gym is Dead. Long Live the Gym.

Digital and at-home fitness proponents say the gym is dead. Gym and boutique studio faithful say nothing can replace the in-person experience. Is COVID the end of the gym as we know it?

September 1, 2020

Issue No. 94: Amazon’s Halo looks like Whoop

Like Apple and Google, Amazon wants a piece of the healthcare pie. From Apple Watch to Fitbit and now Halo, wearables will play an important role in big tech’s vision for reinventing a trillion-dollar industry.

August 25, 2020

Issue No. 93: Meat vs. “Meat”

As the pandemic persists, plant-based meat is gaining momentum. More than ever, consumers are eating up protein alternatives. At the same time, investors are doubling down on the space.

August 18, 2020

Issue No. 92: Will Apple Acquire Peloton?

With $193B in the coffers and a market cap approaching $2T, Apple could easily acquire Peloton. But they probably won’t. Here’s why.

August 11, 2020

Issue No. 91: Peak Burnout

As the pandemic persists, burnout has set in. With no end in sight, we’re woefully unprepared for what comes next.

August 4, 2020

Issue No. 90: The Metaverse of Fitness

As it turns out, the future of exercise looks more like Fortnite than fitness as we know it.