Nix Expands Hydration Tracking to Teams, Orgs

Hydration tracking is everyone’s business.

What’s happening: Hydration sensor maker Nix Biosensors unveiled Nix Pro, a sweat intelligence platform for teams and organizations.

Collecting individualized sweat rate, sweat composition, and electrolyte loss data in one dashboard, the B2B offering alerts athletes and laborers when it’s time to refuel.

Sweat is data. Originally created for endurance athletes, CEO Meridith Cass told Fitt Insider unexpected interest from teams and non-sporting entities precipitated Pro’s launch.

Opening its platform, Nix unlocks new use cases for diverse partners — from firefighters to Olympians.

• In December, INFINIT Nutrition tapped Nix to create precise, needs-based supplements.
• NHS, the UK’s healthcare system, uses Nix to keep surgeons hydrated during procedures.
• lululemon and New Balance are using sweat rate data to develop more effective technical apparel.

New Vital

The hydration hype is real, and brands are racing to quantify it, with hDrop developing training zones, FLOWBIO syncing with Garmin, and Apple reportedly testing a watch sensor.

Seeing the shift, rival Epicore Biosystems recently launched a commercial platform for “industrial athletes,” and WearOptimo landed A$30M from Australia’s government to support manufacturing, mining, and aged care industries.

Takeaway: Sweat patches aren’t just for athletes. When heat hinders day-to-day performance and safety, tracking becomes mandatory.