Nutrition is a team game.
What’s happening: Performance nutrition company Nutrabolt upped its investment in supplements maker Bloom Nutrition, with over $200M invested to date.
Drink up. Best known for its C4 brand, Nutrabolt is a top seller in preworkout and, after a 30% equity deal with Keurig Dr Pepper, has emerged as a fast-growing challenger in better-for-you energy. Gaining endorsement from NFL star Saquon Barkley, it’s on track for $1B+ in 2025 sales.
Three’s company. Evolving beyond greens powder, Bloom has become a Gen Z favorite, extending into prebiotic soda, colostrum, and creatine gummies. Turning wellness trends into sell-out SKUs, it projects $350M–$400M in annual ’25 revenue — up from ~$200M last year.
Already aligned, Bloom moved into Nutrabolt’s new Austin HQ earlier this year.
Functional folio. As functional beverages steal shelf space, CPG giants are doubling down. PepsiCo debuted prebiotic cola and upped its stake in CELSIUS, which acquired female-favorite Alani Nu. Bulking up, Nestlé launched high-protein bevs with Kate Farms and Vital Proteins while entering ingestible beauty.
Takeaway: Vying to be a household name, Nutrabolt’s bet on Bloom boosts its functional flywheel, while amplifying growth through KDP’s retail muscle.
