PepsiCo Bets On Gut Health, Launches Prebiotic Cola
Fiber maxxing sells.
Pepsi
The prebiotic soda bubble hasn’t popped.
What’s happening: Pepsi unveiled Prebiotic Cola, a version of its signature formula adding 3g of prebiotic fiber and swapping high-fructose corn syrup for cane sugar.
More the merrier. Fresh off buying prebiotic challenger poppi for $1.95B, PepsiCo is doubling down on better-for-you beverages. Responding to regulatory pressure, it’s also phasing out artificial dyes and sweeteners.
A hiccup, poppi—a product with similar fiber content—just paid $8.9M to settle a false advertising suit related to overstated health claims.
Pop culture. Despite questionable benefits, health-conscious consumers are trading sugary drinks for functional alternatives.
Eager to compete, Coca-Cola launched gut-friendly soda Simply Pop, and OLIPOP added funding. Meanwhile Bloom, Humm, and Health-Ade entered the category.
Punchline: Traditional sodas are an easy target for wellness upgrades. For Pepsi and Coke, fiber might be the next hero ingredient to keep customers—and regulators—happy.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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