What’s happening: The Aussie fitness operator will add clubs in Sydney suburbs Haymarket, Merrylands, and Victoria Cross this year.
Evolving from fitness-only spaces to holistic health hubs, One Playground’s “superboutiques” will each offer unique concepts.
Play hard. Following the success of its Surry Hills wellness club Urban Oasis, Merrylands is debuting a “relaxed,” light-weight lifting space, and the four-story North Sydney (Victoria Cross) site will feature private infrared saunas and ice baths, small-class reformer sessions, and a dedicated strength training floor.
Scaling “everything under one roof,” members gain 24/7 access to its network of seven sites, 1.5K weekly classes, and community events.
Social gain. Across Australia, operators are reenvisioning fitness for social wellness.
TotalFusion’s five clubs combine fitness, recovery facilities, and concierge medicine, with spa treatments, outdoor pools and social areas.
Plotting national growth, GURNER Group is targeting 10+ sites each for social wellness clubs Saint Haven and SAINT before scaling abroad.
Debuting in Sydney in 2025, Virgin Active’s flagship Social Wellness Club will feature cold plunge, sauna, sound baths, and recovery zones.
Takeaway: Crafting the ultimate destination for health and connection, wellness clubs with the right formula are gaining ground in Australia and worldwide.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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