Health data is a gold mine.
Upside. Fresh off a $5B valuation, Oura co-founder Petteri Lahtela thinks the smart ring maker is poised for exponential growth, telling Sifted:
“I don’t see any reason why Oura couldn’t be a $100B company.”
While no longer involved in day-to-day operations, Lahtela believes integrating 24/7 wearable data with AI and healthcare will amplify Oura’s impact.
Data-rich. Oura CEO Tom Hale recently outlined the company’s AI-powered future, including a personal assistant, chronic condition advisor, performance coach, and clinical care tools.
Emphasizing privacy, Oura is implementing on-device AI processing to keep sensitive user data local rather than in the cloud.
Holy grail. While the medical establishment remains skeptical of wearable data, it’s key to enabling a new era of preventive medicine.
Making inroads, Oura’s partnership with Dexcom legitimizes the use of health data to combat chronic diseases, all while it tests features for heart conditions and women’s health.
Looking ahead: With upgrades imminent, Hale says Oura is building the future of AI-powered health. If they succeed, Lahtela’s prediction may prove to be conservative.
