Pause Studio is pushing play.
What’s happening: The recovery franchise partnered with Alo Moves, bringing guided breathwork audio to contrast therapy suites.
Creating a more immersive experience, programming for float therapy, cryotherapy, LED light beds, and more is underway.
Modern therapy. Pause plans 25 open studios by year’s end, with ambitious plans for 200 total across the US.
Scaling services, it’s tapping partnerships with Prenuvo, Hyperice, and Lifeforce to elevate the experience.
New layer. While sauna and plunge culture surge, the recovery craze is transcending physical rehabilitation.
Becoming group activities for social wellness and belonging, hot/cold-focused third spaces like Othership, FlowHaus, and Alchemy Springs are expanding into Pause’s territory.
Evolving its model, Pause introduced communal sauna sessions last year and is betting on Alo Moves content to boost healing, inside and out.
Punchline: Social wellness is currency. Spent wisely, operators can transform otherwise transactional recovery services into connected experiences that keep customers coming back for more.
