Personalized Nutrition Platform ZOE Raises $15M

Zoe

Food-as-medicine is a science.

What’s happening: The UK-born nutrition company ZOE secured a $15M Series B extension from Coefficient Capital to fuel US expansion.

Data-hungry. With 100K+ members and $118M raised to date, ZOE uses at-home labs, CGMs, and a subscription app to deliver health-optimized diets.

Pairing regular retesting with gamified food scores, the platform’s data-driven recommendations aim to eliminate UPFs and reverse chronic disease.

Proof positive. Despite research affirming its methodology, ZOE has a retention problem — according to CEO Jonathan Wolf half of users churn within nine months.

Forced to restructure this spring, ZOE is now zeroing in on American diets and the >50% of US adults managing at least one condition for long-term growth.

Of note, while weight loss is a benefit, it’s not ZOE’s primary focus — instead it’s using real food to improve overall well-being, including mood, sleep, and energy.

Punchline: GLP-1s have risen so rapidly because Americans need help and value what works. But weight loss jabs can’t fix a bad diet, and ZOE believes it can.

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