Smart rings broke through in 2025, with shipments up ~49%, outpacing smartwatches (+6%), per IDC.
Mind the gap. The growth curve signals a meaningful inflection point, but smartwatches still dominate on scale — shipping ~163.5M units in 2025, compared with ~4.3M smart rings.
Ringer. Pioneering the category, Oura recently hit an ~$11B valuation and pulled in ~$1B last year. Eyeing a trillion-dollar opportunity, it’s pushing deeper into data and diagnostics — partnering with Quest and Essence Healthcare.
New frontiers. As sensors commoditize—and Oura enforces its patents—interpretation, coaching, and outcomes are the new wellness battleground.
Beyond sleep and activity, AI-driven insights, gestures, authentication, and payments could transform rings from health trackers into everyday utilities. Thinking ahead, Oura is exploring digital IDs while hardware makers Pebble and Sandbar target “AI companions.”
Looking ahead: From wrist to finger, hardware makers are multiplying, but the future of wearables will be defined by data, software, and real-world utility more than any one form factor.
